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Meet Krista

Owner + Designer

Krista Lovelady is a designer and the owner of Kristalize Jewelry. Kristalize Jewelry is a personalized accessory manufacturer specializing in handmade jewelry. After years of being immersed in the fashion industry, Krista L. Lovelady founded Kristalize Jewelry in September of 2012. Her fashion background began in Las Vegas, where she worked in high end boutiques, C Level Boutique and Dolce & Gabbana– experiences she cites as critical to the development of Kristalize. Krista’s versatile background also includes work as a hair stylist at the NAHA award winning Las Vegas salon, Square. After years of working under influential names, Krista decided to carve out her own niche and began working on what would soon become Kristalize Jewelry. Initially, bracelets were sold at small retail parties or trunk shows, but when this venture proved successful, Kristalize quickly expanded. Her products have been featured in VOGUE and Southern Living magazines and are now sold at over 2000+ boutiques and retail outlets worldwide. Kristalize jewels are worn by celebrities like Carrie Underwood, Kane Brown, Carly Pearce, the cast of Vanderpump Rules, ESPN’s Laura Rutledge and contestants on ABC’s Bachelor and Bachelorette. 

As seen in:

The October 2017 issue of Vogue magazine.

The September 2017 issue of Vogue magazine.


The December 2016 edition of Southern Living magazine.

 Named Best Jewelers in Birmingham, AL by Expertise.


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